How small firms can get real results with CRM

Good short article on Marketing Donut about the benefits small businesses can get from CRM: http://www.marketingdonut.co.uk/marketing/direct-marketing/your-mailing-list/how-small-firms-can-get-real-results-with-crm

Seven Headline Benefits from a CRM System

There are many benefits that you can get by implementing a CRM system within your company, many of which may be specific to your own company’s business processes. However, seven headline benefits and examples we find when implementing CRM for all sizes of business are:

1) You have one database to share all prospect and customer information that everyone can access.

2) You have the ability to have a CRM system that matches exactly how you run your business and track the exact data you want tracked.

3) You get the ability to know exactly what’s going with a prospect or customer at any time, all of the time.

4) You receive automatic reminders of what you need to do next. Who you need to call today, who you need to send an email to, what sales opportunities you need to work on today…

5) You never leave a prospect or a customer behind. For example, you can have automated events that tell you that you haven’t talked to a key customer in the last 14 days.

6) You have the capability for anyone, including the MD, to see live, real-time reports showing you all the opportunities in the sales pipeline at any given time.

7) You end up spending more time with your customers and prospects and less time on administrative tasks. A CRM system can help save you time and money.