Why you can’t survive without a backup

It’s simple: Businesses that suffer data losses usually fail as a result.

That’s according to a study by the Department for Trade and Industry, which found that 70 percent of small businesses suffering a major data loss are out of business within 18 months.

What this means is most small businesses have failed to protect themselves from a plethora of problems. According to Ontrack, data loss is the result of human error 44% of the time, hardware or system malfunction 32% of the time, software malfunction 14% of the time, computer virus 7% of the time, and site disaster 3% of the time.

And data loss is bad, because your data is your business. To illustrate, consider the impact if you lost access to your IT systems, including:

* Customer databases
* Supplier details
* Financial documents, from invoices to tax records
* Product catalogues
* Marketing materials
* Letters and emails
* Document templates
* Staff records

You already have insurance to protect your business assets, and the same principle applies to your data. Regardless of where your data is, it needs to be protected—and protected continuously—from every possible threat.

The good news: A solid backup solution will allow you to get back to business within minutes or hours in most cases.

So protect your data, and secure your business.

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